As part of the optimization of John Deere’s dealer network, AFGRI Equipment, part of the AFGRI Group, has been appointed sole distributor of John Deere agricultural equipment in Botswana and areas of Zimbabwe and South Africa.

Africa AFGRI Equipment, will also supply construction and logging equipment to these three countries.

“AFGRI Equipment is proud to be a John Deere equipment supplier in South Africa. Our John Deere equipment is reliable, durable and designed to work in all conditions,” AFGRI Africa sales manager Ryan Berry said last week.

He was speaking on the sidelines of the Agricultural Dealers and Manufacturers Association (ADMA) agricultural show in Harare, Zimbabwe.

This is the largest agricultural show in Zimbabwe, with more than 200 companies participating.

“В. AFGRI Equipment, we pride ourselves on providing excellent after-sales support. We invest heavily in ongoing training and development of our employees.

“Our highly trained service technicians, supported by a team of experienced technical advisors, ensure that we offer our customers the best after-sales service experience possible.”

Berry added: “To meet farmers’ parts needs, our parts team goes the extra mile to ensure that we provide premium service at affordable prices.”

John Deere will also take over marketing and support for private label equipment.

Customers in these markets will also have access to product support through the John Deere dealer network.

“All John Deere equipment will be supported and serviced by certified technicians who, in turn, will be serviced by a network of regional parts distribution centers,” the company said.

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