John Deere, a global leader in the manufacture of agricultural, construction, and forestry equipment and software, has announced an investment of $180 million to construct the Brazilian Technology Development Center. This center will be the first globally to specialize in developing and testing products for tropical agriculture.
Project Overview and Objectives
The center will cover an area of 500,000 square meters and is located in Indaiatuba, São Paulo. It is scheduled to open by the end of 2024. Approximately 150 employees will work there, focusing on design, research, and development. The center’s main goal is to accelerate the development of new technologies for major crops, including grains, sugarcane, and specialty crops.
“The decision to establish this new center was no coincidence. As global demand for food grows, Brazil plays a foundational role in this context. The center will enhance everything applicable to tropical agriculture. We aim to offer faster and better service to the Brazilian market than ever before,”
emphasized Jami Hindman, John Deere’s Chief Technology Officer
Local Market Benefits
The center promises significant improvements in adapting products to local conditions such as soil, climate, and connectivity levels. This will enable faster delivery of solutions to local clients, making Brazilian producers more productive, profitable, and sustainable.
“The center will allow us to expedite solution delivery to the Brazilian market and adapt more effectively to its specific needs,”
said Antonio Carrere, Vice President of Sales and Marketing in Latin America.
Historical Context and Additional John Deere Operations in Brazil
Since starting operations in Brazil in 1979 with the acquisition of part of Schneider Logemann & Cia, John Deere has been producing self-propelled combines in the country. The company has also opened various facilities, including a Training Center and the Precision Agriculture and Innovation Center, which are now integral parts of the new center.
Investing in the new center underscores John Deere’s commitment to supporting the development of Brazilian agriculture, not only in terms of products but also infrastructure.
“We are thrilled to announce this investment, which aligns with our goal to further support the development of the Brazilian market. Brazil plays a significant role globally, and John Deere is proud to be part of its history,”
concluded Carrere
