On 8 June, EP+Co announced two new business wins, or two new key clients, whichever you prefer – John Deere Construction and Sonoco.
EP+Co has been named marketing agency for John Deere’s construction division, and since 2018 has also served as AOR for Deere’s home and turf division. The agency will lead the creation of a refreshed brand platform and long-term marketing strategy aimed at driving growth and positioning Deere as a leader in reliable and innovative construction equipment.
The full spectrum includes brand, strategy, creative and content – leveraging EP+Co’s unique in-house manufacturing capabilities. Heather Hartley , John Deere’s creative and content delivery manager, added: “We are delighted to be developing messaging for our construction audience through this new relationship. We looked at several agencies, but found the strategy and energy we were looking for in EP+Co. .”
In addition, Sonoco, a global leader in packaging solutions, has engaged EP+Co to produce a marketing asset that positions the brand’s products for customers who require premium materials.
Jeff Hoffman , director of development, said: “With such incredible partnerships, every day is another opportunity to stop thinking about everything in EP+Co. the future.”
This influx of new clients is a demonstration of EP+Co’s proven ability to solve any business problem for their diversified list of brand clients.
About EP+Co
EP+Co, a prominent Ad Age agency and one of PR Week’s top five most promising agencies, is headquartered in Greenville, South Carolina , and has a satellite office in New York . Redefining what it means to be an integrated agency, EP+Co leverages a range of specialized in-house capabilities to lead creative for some of America’s most iconic brands, including John Deere, Morgan Stanley, Verizon, Planet Oat, Bojangles, Duke Health, UPS Store, Tide Cleaners, Rubbermaid, Calphalon and Contigo. EP+Co, known for their unconventional team of builders and creators and their ability to ‘rethink everything’, aims to start every process with a clean slate, allowing them to create creativity like no other – everyone.
