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John Deere Announces Dealership Expansion in the West Midlands and Mid Wales

John Deere has announced the expansion of three of its dealerships to support the company’s agricultural customers in the West Midlands and Mid Wales.

Charlies Groundcare and Machinery, FAROL LTD and Tallis Amos Group LTD (TAG) will take over the new territories to offer full sales, service and parts support to farmers and contractors in the region.

The move will provide a smooth transition for John Deere customers who have been served by Rea Valley Tractors LTD (RVT) for the past 38 years. The partnership with RVT will continue through Oct. 31, 2022.

Charlies Groundcare and Machinery, which will be renamed Charlies Ag & Turf as a result of this change, is based in Coed y Dinas, Welshpool, and already supplies John Deere golf and turf products. The company will now add John Deere’s agricultural portfolio to its business, supporting customers west of Shrewsbury and in mid-Wales through a purpose-built agricultural facility at its Welshpool site.

FAROL will expand its business to supply and support customers in Staffordshire and Derbyshire, and TAG will represent the brand in Shropshire, east of Shrewsbury. Both businesses have already begun an active search for space to open new local dealerships, demonstrating their commitment to agricultural customers in the region.

Each business will announce its plans separately in the near future.

Brian D’Arcy, sales manager for the agriculture division, said: “Providing the highest possible level of service and support to our customers is a top priority, and we are pleased to have been able to appoint three dealers who have quickly established themselves in the marketplace. new areas of their responsibility.

“TAG, FAROL and Charlies are well-established, successful businesses that serve John Deere customers very well, so I am confident that the high level of service will continue in the West Midlands and Mid Wales.

“We are grateful for the excellent partnership that John Deere and RVT have maintained over the past 38 years, and grateful to the entire RVT team for their dedication to serving our customers.”

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